Breaking the Mould: Virgin Voyages Reaches Out to a New Age Bracket

With an ever-growing number of cruise lines, it looks like the cruise industry is becoming increasingly competitive. To stand out from the crowd, Virgin Voyages has recently taken steps to appeal to the younger generation of travelers.

Virgin Voyages is a relatively new cruise line, set to launch its first voyage in 2020. The company is the brainchild of Richard Branson, the renowned British entrepreneur who founded Virgin Group. The company aims to provide travelers with a unique cruise experience, and it is now targeting a younger age bracket as part of its strategy.

Virgin Voyages is targeting millennials and Gen Zers. It recently launched a “Sailors Wanted” campaign, which features a series of quirky videos and features such as a “shipment” of Millennial-themed items and a “shipment” of Generation Z-themed items. The campaign also includes a “Sailor Kit” that passengers can use to customize their cruise experience.

The company is also offering a range of activities designed to appeal to younger passengers. These include an onboard tattoo parlor, a day-long music festival, a disco-style nightclub, and a range of other activities such as virtual reality games and interactive art workshops.

In addition to appealing to younger travelers, Virgin Voyages is also taking steps to make sure its cruises are eco-friendly. The company has implemented a variety of initiatives to reduce its environmental impact, such as banning single-use plastics and using sustainable seafood. The company is also partnering with local organizations to protect ocean life and reduce its carbon footprint.

It remains to be seen whether Virgin Voyages’ strategy will be successful, but it’s certainly an interesting development in the cruise industry. By targeting younger travelers and taking steps to protect the environment, Virgin Voyages is setting an example for other cruise lines to follow. It’s also a great way for travelers of all ages to experience a unique, eco-friendly cruise experience.